About

Evi and Chrysa, two passionate artisans, turned their love for macramé into a thriving small business under the name Luminous Art, creating gorgeous handcrafted decorative pieces that blend sophisticated knotting techniques with modern aesthetics.

Their unique designs, ranging from soft couch pillows to intricate wall hangings, transform rooms into cozy, stylish spaces.

To support their growing brand, Evi and Chrysa sought a cohesive digital identity that will showcase their artistry and connect them with a wider audience.

Brand Identity

When we set out to design their new logo, we focused on capturing the essence of their art. Our primary inspiration was an elegant knot motif that mirrors the artistry of macramé, while resembling the circular geometry of the sun, a symbol of light and life. The clean typeface provides elegance, and the soft, earthy tones of the color palette bring nature to mind, and were chosen to evoke warmth and authenticity. The end result is a logo that aligns perfectly with their handmade ethos and the spirit of self-expression.

Website

Similarly, the same tonal elements were utilized on their website, to create a seamless blend of functionality and beauty that highlights their products while providing an intuitive shopping experience. The layout ensures the macramé pieces take center stage, with high-quality imagery and engaging copywriting that emphasizes the unique story behind Luminous Art.